#DSMMCM1617 #kitkat References 

  1. Behavioral Segmentation (n.d.) Behavioral Segmentation explained with Examples. Marketing91.com. [Online] [Accessed on December 3, 2016]http://www.marketing91.com/behavioral-segmentation/.
  2. Brand Positioning (n.d.) Break with Kit Kat. [Online] [Accessed on December 3, 2016]http://breakwithkitkat.weebly.com/brand-positioning.html.
  3. Brick Marketing (2016) What is email marketing? [Online] [Accessed 03/12/2016] http://www.brickmarketing.com/what-is-email-marketing.htm
  4. Chaffey, D and Ellis-Chadwick, F (2012). Digital Marketing Strategy, Implementation and Practice. Harlow: Pearson.
  5. Chaffey.D, Smith.P (2013) Emarketing excellence, London & New York:  Routhledge.
  6. Chaney, P. (2011) Using LinkedIn For Your Ecommerce Business: Pros and Cons [Online] [Accessed 03/12/2016] http://www.practicalecommerce.com/articles/3199-Using-LinkedIn-for-Your-Ecommerce-Business-Pros-and-Cons
  7. Confectionerynews.com (2016) Confectionery innovation [Online] [Accessed 24 October]http://www.confectionerynews.com/Markets/Bestselling-UK-chocolate-bars-IRI-convenience-store-analysis 
  8. Davidson, L. (n.d.) Is your daily social media usage higher than average? The Telegraph. Telegraph Media Group. [Online] [Accessed on December 3, 2016]http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11610959/Is-your-daily-social-media-usage-higher-than-average.html
  9. Edwards, J. (2014). ‘Facebook Inc.’ Actually Has 2.2 Billion Users Now — Roughly One Third Of The Entire Population Of Earth. [Online] [Accessed 03/12/2016].Business Insider. Available at: http://www.businessinsider.com/facebook-inc-has-22-billion-users-2014-7?IR=T 
  10. Expertdirectory (2016) Brand Extension The Benefits and Pitfalls [Online] [Accessed 30 October] http://expertdirectory.s-ge.com/data/files/brandextension.pdf
  11. Hootsuite (2016) 10 Benefits for Social Media Business [Online] [Accessed 25 October]https://blog.hootsuite.com/social-media-for-business/
  12. Infographic of the day (2016) only 13% Of Google.com Shows Actual Search Results (Online) [Accessed 03/12/2016].http://www.fastcodesign.com/1672965/only-13-of-googlecom-shows-actual-search-results
  13. Interbrand (2016) Best Global Brands 2016 Rankings [Online][Accessed 27 October] http://interbrand.com/best-brands/best-global-brands/2016/ranking/ 
  14. Instagram (2015) Kit Kat, (Online)[Accessed 03/12/2016]. https://www.instagram.com/kitkat/?hl=en
  15. Jaradat, A. (2015). Issues in Location Based Marketing: A Review of Literature. International Journal of Scientific and Research Publications, 5(1), pp.1-4.
  16. KitKat (n.d.) KitKat. [Online] [Accessed on December 3, 2016]https://www.facebook.com/kitkatuk/?brand_redir=17452092075.
  17. Kit Kat (2016) Google [Online] [Accessed 30 October]https://www.google.co.uk/webhp?hl=en#hl=en&q=kit+kat 
  18. Koozai (2014) Helpful Digital Marketing Objectives For Your Business [Online]  [Accessed 27 October] https://www.koozai.com/blog/search-marketing/helpful-digital-marketing-objectives-business/ 
  19. Lang, Karl Reiner and Kumar, Nanda, Do Search Terms Matter for Online Consumers? The Interplay Between Search Engine Query Specification and Topical Organization. Decision Support Systems, Vol. 44, No. 1, pp. 159-174, November 2007. Available at SSRN: https://ssrn.com/abstract=1070148
  20. Ma, F. (n.d.) Lifestyle Segmentation of the Chinese Consumer. Lifestyle segmentation of the Chinese consumer. [Online] [Accessed on December 3, 2016]https://www.warc.com/fulltext/esomar/80217.htm.
  21. McCarthy, P. (2015). Book Marketing Myth #1: Audience Research Is Costly and Time Consuming | Digital Book World. [online] Digitalbookworld.com. Available at: http://www.digitalbookworld.com/2015/audience-research-neednt-be-costly-or-time-consuming/ [Accessed 3 Dec. 2016].
  22. McCormick, M. (2015) Advantages and Disadvantages of Email Marketing [Online] [Accessed 03/12/2016] http://smallbusiness.chron.com/advantages-disadvantages-email-marketing-3475.html
  23. Nestle.com (2016) At a glance [Online] http://www.nestle.com/aboutus/overview [Accessed 24 October]
  24. Patel, N. (2013) How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic. Quick Sprout. [Online] [Accessed on December 3, 2016]https://www.quicksprout.com/2013/12/30/how-3-simple-google-analytics-reports-will-increase-your-search-engine-traffic/.
  25. Riba Insight (2016) What factors influence how we choose one brand over another? [Online] [Accessed 30 October]http://www.riba-insight.com/monthlyBriefing/13-04/InfluenceOneBrandOverAnother.asp
  26. Segmentationstudyguide.com, (2015). Which segmentation bases to use?. [online] http://www.segmentationstudyguide.com/segmentation-bases/advantages-and-limitations-of-the-different-segmentation-bases/ [Accessed 3 Dec. 2016].
  27. Shout Me Loud (2008) What Are The Advantages And Disadvantages Of Facebook? [Online] [Accessed 27 October] http://www.shoutmeloud.com/what-are-the-advantages-and-disadvantages-of-facebook.html
  28. Sprout Social (2015) Insight (Online) [Accessed 03/12/2016]. http://sproutsocial.com/insights/instagram-vs-facebook/
  29. Study Room – Business – Marketing – Analysing the market – Demographic Segmentation (n.d.) Study Room – Business – Marketing – Analysing the market – Demographic Segmentation. [Online] [Accessed on December 3, 2016]http://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_segmentation.php
  30. The Benefits of Google Trends (n.d.) TechAdvisoryorg. [Online] [Accessed on December 3, 2016]http://www.techadvisory.org/2014/04/the-benefits-of-google-trends/.
  31. WebpageFX (2002) Internet Marketing [Online] [Accessed 25 October] http://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html
  32. What are psychographics? definition and meaning (n.d.) BusinessDictionary.com. [Online] [Accessed on December 3, 2016]http://www.businessdictionary.com/definition/psychographics.html.
  33. What Is The Geographic Approach? – ArcNews Fall 2009 Issue (n.d.) What Is The Geographic Approach? – ArcNews Fall 2009 Issue. [Online] [Accessed on December 3, 2016] http://www.esri.com/news/arcnews/fall09articles/what-is-geographic.html.
  34. Wired vs wireless in the enterprise (n.d.) ComputerWeekly. [Online] [Accessed on December 3, 2016]http://www.computerweekly.com/feature/Wired-vs-wireless-in-the-enterprise