#DSMMCM1617 #kitkat DIGITAL AND SOCIAL MEDIA COMMUNICATIONS OBJECTIVES

Chosen objectives:

  1. We have chosen Nestle Kitkat chocolate bar, because there is a opportunity to increase the net profit by £ 4 mln by September 2017. This is because Kitkat brand have generated £ 38 mln net profit in 2015/2016 .

Advantages:

  • Increase sales
  • Improve brand awareness for Kitkat in UK

Disadvantages:

  • The objective for gaining £4 mln net profit may not be achieved by September 2017

Justification/issues:

  • We may not reach our target audience with the social media that we have chosen.
  • Lack of time to meet objective

See reference

2. To increase number of followers on Facebook from 8 mln to 10 mln by June 2017 by stating its key benefits for our target audience.

Advantages:

  • Increase brand awareness and loyalty
  • Provide rich customer experience

See reference

Disadvantages:

  • The effort to increase followers may not be enough
  • Online consumers may not have an interest on the existing product

See reference

Justification/issues:

  • Lack of time to meet objectives
  • Lack of visualization on the existing product may not attract consumers attention

See reference

 

3. To be the top ranked company from 52 to be in the top 15 within 10 months of operations with the keyword ‘kit kat’. 

See reference

Advantages:

  • Increase brand awareness
  • Increase sales

See reference

Disadvantages:

  • Positioning in the market will be difficult because consumers may use a different engine to search

See reference

Justification/issues:

  •  May not be recognised globally
  • May not achieve our rank in top 15

See reference