Submission 2 Blog 2

Submission 2,Suitable Digital & Social Media Communications Approaches #dsmmcm1617

Priority List Advantages Disadvantages Justification Risk/issues
Facebook adverts  With Facebook having 1.79 million active users, it is much easier to target a specific audience

Free accounts on Facebook make advertising inexpensive and efficient (Edwards, 2014)

Advertisements on Facebook can be bothersome to the daily users, which could explain low click rate numbers With Facebook having 1.79 million active users, the probability of reaching our target audience is higher (Edwards, 2014) Specific audience may not be using Facebook to update which could influence our ability to reach audience
Google Adverts Researching KitKat on Google will come back with mostly positive reviews of the chocolate bar

Some consumers can search for KitKat online and receive information about KitKat and other products relating to it (Infographic, 2015)

Searching for KitKat on Google will bring up the other brands of KitKat chocolate bars but the consumers will have to find the link to the one that we are promoting (Google.co.uk, 2016) Google is the most used and most trustworthy searching service on the web, so using google will bring back the most trusted results

(Infographic, 2015)

Some people may use other searching services such as Bing, which could dilute the results
Instagram 416,000 followers on Instagram

Just like Facebook, accounts are free

Specific followers are your target audience (Instagram, 2015)

Consumers use Instagram for business small and large Google is the most used and most trustworthy searching service on the web, so using google will bring back the most trusted results

(Infographic, 2015)

Some people may use other searching services such as Bing, which could dilute the results

Chosen segmentation:

The chosen segmentation for our social media communication approaches is Facebook. The reason being is that it has the higher potential to reach a bigger audience than any other social media networks. Although, the target audience for our brand is “Everyone”. (Edwards, 2014)

References

 

Paula Zabinska 16057789
Andrew Lancaster 16057799
Orangzaib Akhtar 13141820
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